Discount on item subtotal until estimated profit reaches zero.
✳ THE REAL NUMBERS BEHIND YOUR BUSINESS
Revenue is loud.
Profit is the truth.
What do you actually keep after fees and ads? Test discounts and pricing decisions before they cost you money.
01 / FREE BUSINESS TOOL
Profit Decision Calculator.
Know your real profit, test a new price, and compare products.
Currency selection changes labels only. It does not convert exchange rates. Enter all amounts in the same currency.
Your real numbers
Estimated contribution profit · per order
What you actually keep
$6.00
Cost breakdown
$24.00 totalEstimates only. Before fixed overhead, income taxes, and costs not entered. Fees and refunds vary by platform; verify your actual rates.
Fix the highlighted fields to calculate your profit.
02 / EXPLORE YOUR OPTIONS
What if you changed the deal?
Change your discount, ads or supplier cost. Percentage-based fees adjust automatically.
Discount applies to item prices, not customer-paid shipping.
Please enter non-negative values up to 1,000,000.
You can use the sliders to see how profit changes.
Your pricing guardrails
Calculated from the base order above (before scenario changes).
Ad-spend ceiling at current price and all other base costs.
Minimum estimated unit price for your chosen profit margin.
All estimates exclude fixed overhead and income tax; base figures apply even when you change the what-if scenario.
03 / KEEP THE WINNERS
Save & compare products.
Keep up to 12 snapshots on this device. Compare products in the same currency.
Saves the base calculator values (not the what-if scenario). Stored only in this browser, not on a server. Clearing browser data can remove saved products.
| Product | Currency | Order profit | Margin | Break-even price / unit | Actions |
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04 / THE FORMULA
Make more decisions with better numbers.
Start with revenue
Unit price × units per order, plus shipping your customer pays.
Subtract every variable cost
Products, fulfilment, packaging, ads, transaction fees and estimated refund loss.
See what's actually left
Get contribution profit, margin, break-even item price and target-margin price.
Important: A 25% profit margin isn't the same as a 25% markup. This calculator uses margin = (revenue − variable costs) / revenue. Its break-even and target prices assume the per-order costs you entered stay fixed while the item price changes; real fees and ad costs can vary. Enter selling price excluding collected sales tax, or account for taxes in your costs.