Start with revenue
Unit price × units per order, plus shipping your customer pays.
✳ THE REAL NUMBERS BEHIND YOUR BUSINESS
What do you actually keep after product costs, shipping, platform fees and ads? Find out in seconds.
01 / FREE BUSINESS TOOL
Enter your costs. We’ll do the math.
Currency selection changes labels only. It does not convert exchange rates. Enter all amounts in the same currency.
Estimated contribution profit · per order
What you actually keep
$6.00
Estimates only. Before fixed overhead, income taxes, and costs not entered. Fees and refunds vary by platform; verify your actual rates.
Fix the highlighted fields to calculate your profit.
02 / THE FORMULA
Unit price × units per order, plus shipping your customer pays.
Products, fulfilment, packaging, ads, transaction fees and estimated refund loss.
Get contribution profit, margin, break-even item price and target-margin price.
Important: A 25% profit margin isn't the same as a 25% markup. This calculator uses margin = (revenue − variable costs) / revenue. Its break-even and target prices assume the per-order costs you entered stay fixed while the item price changes; real fees and ad costs can vary. Enter selling price excluding collected sales tax, or account for taxes in your costs.